A misplaced product association can look bad on everyone involved.
That's what Iceberg Vodka and author Lindsay Gibbs found out when Iceberg sponsored a party promoting Gibbs' book "Titanic: The Tennis Story," which is about a pair of Davis Cup teammates who first met aboard a Titanic rescue ship.
Really.
Now, everyone involved is getting railed on by the two families, creating a mess of bad publicity for all.
Iceberg is getting blasted for sponsoring the event. A family member told the Post that it's "in poor taste, really disheartening and upsetting."
And they're accusing the book of being "inaccurate, unacceptable and distasteful" and that it "bastardized" the story, according to The New York Post.
Is it all bad for Iceberg Vodka?
Perhaps not, especially for a brand that doesn't get talked about a lot. It's getting a ton of exposure — good or bad.